It’s a Nissan…no, a Suzuki…no, a Hot Wheel…

Awesome idea or marketing gone bad? You decide…

Suzuki has now officially released a new mid-size pickup to “attract buyers of its motorcycles, ATVs, and marine products – weekend warriors”. The Equator is based on the Nissan Frontier/Novara platform and (as near as I can tell ) shares all the platform and powertrain DNA of the Frontier.

Will it fly? I don’t know…but I do like the HotWheels/Video Game style paint job on this show truck.

suzukiequator2.jpg suzukiequator.jpg

[pickuptruck.com]

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